Can Design Thinking Drive Creativity and Customer-Centricity in Entrepreneurship?

Design Thinking is a process for creative problem solving. It is a human-centered discipline which encourages organizations to focus on the people they're creating for, which leads to better products, services, and internal processes (https://www.ideou.com/blogs/inspiration/what-is-design-thinking).

More often than not, entrepreneurs create products that don’t sell in the market, or rather, that don’t have a market at all. They design products from their own perspective and not the client’s perspective, hoping to force-feed these products to the market. When these products fail, it is also usually difficult and costly to redesign after mass production. Design Thinking forces entrepreneurs to first design from the market’s perspective so that whatever the entrepreneur is making adequately fits the market’s needs. Because it emphasizes on building successive proto-types, the cost of redesign is also lower. This is the reason why most organizations now use the Design Thinking process to creatively solve problems and create products that meet consumer needs.

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